Colony Creative LA Creator Journey

AlchemyPet · Creator Program Guide

The Creator Collective, end to end.

Prepared for Colony Creative LA

One place that brings the whole creator program together: how we position it, the journey a creator travels from first contact to active partner, every asset and where it lives, the messaging that carries it, and the economics behind it.

Real science. Real love. Real results for dogs who deserve better.

Overview

What the Creator Collective is.

A partner program built around one idea: people who genuinely love what AlchemyPet does for their own dog are the best people to share it. We invite dog focused creators and wellness pros to earn by referring online, or to carry the product directly and keep the margin.

RitualA liquid topper pumped onto food at meal time. It fits a routine pet parents already have.
ScienceSeaweed based microencapsulation protects fragile actives through digestion, for up to 7x better absorption.
TrustCarried, used, and recommended by integrative veterinarians. Responsible claims, real adoption.

The Journey

From first look to active partner.

Five stages. At each one: what the creator experiences, the message that carries them, and the asset that does the work.

1

Discovery

A creator meets AlchemyPet, often because the product helped their own dog, or through the one pager, the landing page, or an intro video. The goal here is recognition: this is different, and it is built on real delivery science.

Message
Not another chew. Not another powder. Results delivered. Make it feel easy first, then smart.
Asset
Creator landing page, the one pager, and the two intro videos.
2

Apply

The creator decides to join and applies through the Creator Collective. They choose a lane: refer online and earn commission, or carry product and keep the margin. Low friction, one clear next step.

Message
Two ways to partner. Share and earn, or stock it and keep the spread. Pick what fits how you work.
Asset
Join Our Creator Collective (the goaffpro application). Open questions answered by the Creator FAQ.
3

Approved

The application is reviewed and accepted. The creator receives their custom code or link and the Creator Guide, the playbook for actually posting and selling. This is the moment to equip them well so the first post lands.

Message
Welcome in. Here is your code, and here is exactly how to make your first post work.
Asset
Custom code or link, plus the Creator Guide (sent on approval) covering the talk track and how to post.
4

Active

The creator is posting and selling. They lean on the talk track, handle questions with confidence, and point their audience to the product. Their job is to explain the delivery problem simply and let it click.

Message
Open with your dog. Name the problem. Show the difference. Close with what you picked.
Asset
Creator Guide talk track, the Creator FAQ for audience questions, and the Partner Deck for depth.
5

Scaling

The relationship deepens. Commission climbs with volume, carry partners reorder, and the best partners become long term advocates. The goal shifts from first sale to lasting partnership around dog longevity.

Message
The more your audience trusts it, the more you earn. Build something lasting around dog longevity.
Asset
Tiered commission growth, wholesale reorders, samples and merchandising support on request.

Asset Library

Every piece, and where it lives.

The full toolkit behind the program. Use this as the single source of truth for what exists and what each piece is for.

Creator Landing Page
The public front door. Positioning, the two paths, why creators win, and resources, all in one scroll.
Open
Retail One Pager
A shareable summary for retail buyers and store conversations. The shelf-ready story at a glance.
Open
Introductory Videos
Fastest way to get oriented to the story and the science.
Video 1Video 2
Creator FAQ
Gated reference for explaining the brand, the programs, and handling audience questions.
Open
Partner Deck
Full positioning, opportunity, and brand story for partners who want depth.
Open
Creator Guide
The post-approval playbook. Talk track, how to post, and how to close. Sent when a creator is accepted.
Open
Apply / Goaffpro
Where creators apply and receive their custom code or link.
Apply

Messaging Backbone

The lines that carry everything.

Keep these consistent across every asset and every stage. They are the throughline from discovery to scaling.

The hook

Not another chew. Not another powder. Results delivered.

The science, simply

It is not only the ingredient. It is the delivery. Seaweed based microencapsulation protects fragile actives for up to 7x better absorption.

The principle

Absorption over dosage. Most supplements fail before they ever work, because the actives never arrive.

The rhythm

Make it feel easy first. Then smart. Then part of the day.

The creator's post

Open with your dog. Name the problem. Show the difference. Close with what you picked.

The why

Real science, real love, real results for dogs who deserve better.

Partner Economics

How partners earn.

Two clean models, paid for two different actions. No overlap, no double counting.

Path 1

Creator Partner

Refer online, earn commission. No inventory. Commission climbs with volume.

  • T1 Clinic Ambassador · $0–$2.5K · 15%
  • T2 Wellness Partner · $2.5K+ · 20%
  • T3 Premier Partner · $7.5K+ · 30%
  • T4 Elite Ambassador · $15K+ · 40%
Path 2

Carry Partner

Buy wholesale, resell, keep the spread. The simplest way to partner.

  • Buy at 50% off SRP, wholesale
  • Resell at full price
  • Keep the full spread
  • Samples, POS, and merchandising support on request
The boundary: the wholesale discount applies to product a partner buys and resells. The referral commission applies to online sales they send to our site. A partner can do both, because they are paid for two different actions.

One program. One story. Every piece in its place.

Point creators to the front door and let the journey do the work.

Join Our Creator Collective →
AlchemyPet  ·  Longer. Fuller. Lives. Together.  ·  creators@alchemypet.com  ·  alchemypet.com