Creator Guide
Talk about it the way you'd tell a friend.
Not a script to read word for word. A guide to help you talk about AlchemyPet in your own voice, the way you talk about anything you actually use and believe in.
Lead with the dog. Lead with the story. Let the science come second, because it is the proof, not the pitch.
The honest angle
AlchemyPet was built by a founder watching his own dog age. Patellar issues, aging eyes, a skipping stride. The question behind the brand was simple. What if delivery mattered more than dosage? What if the good stuff actually reached where it needs to go?
That is a story your audience feels, because most of them have a Marley of their own.
The one thing to land
Most supplements break down in digestion before the body absorbs them. The dog eats it, but never really gets it.
AlchemyPet uses seaweed-based microencapsulation to protect the actives and carry them through. Up to 7x better absorption. That is the whole difference, in one line.
Create your own angle, or be inspired by one of these. Tap an angle and you get a hook to open with, the formula that fits, and a caption you can copy straight into your post.
Whatever your angle, film the pump
The visual that sells it is the simplest one. Pump it onto the food. No pill to hide, no chew, no fight. Just part of the meal your dog already loves. If you film one thing, film that pump.
Four beats. Keep it loose, keep it you. Hit these in order and the video lands on its own.
Open with the dog
Start personal. Your dog, your routine, the reason you care what goes in their bowl. A name, a quirk, a moment. This is the hook that makes people stay.
Try: "This is Edie. I read every label that goes into her food, so let me show you what we actually use."
Name the problem
Most supplements struggle because the actives break down before they are absorbed. The dog eats it, the body never really gets it. Quick, plain, no jargon.
Try: "Here is the thing nobody tells you. Most of what is in a chew or a powder never makes it where it needs to go."
Show the difference
Pump it onto the food on camera. Say the line: seaweed-based microencapsulation protects the actives and carries them through, for up to 7x better absorption. Easy to give, built on real science.
Try: "You just pump it on. That is the whole routine. And because it is encapsulated, it actually absorbs."
Close with what you picked
Tell them which formula you use and why. Eyes, joints, longevity, calm, or immunity. Then point them to your link. One clear next step.
Try: "We use Mobility for her joints. Link is below if you want to try it. Use my code."
Stay inside this language and your video stays honest and compliant.
Do
- Say "up to 7x better absorption"
- Call it a liquid topper you pump on food
- Say "a multi-ingredient formula"
- Say "supports," "helps," "for"
- Show the pump and the bowl
- Talk about absorption and delivery
- Lead with your real experience
Avoid
- "Cures," "treats," "fixes," "heals"
- Naming or promising to cure a disease
- Hard medical or dosage claims
- "Guaranteed" results or timelines
- Comparing to a named competitor
- Reading this guide word for word
Make it feel easy first. Then smart. Then part of the day.
