AlchemyPet × Hollywood Feed | Holiday 2026 Concept
Give Them More
Good Years
The one gift that delivers daily, from Christmas onward.
AlchemyPet gets up to 7x more where it needs to go, so every drop counts.
More walks. More tail wags. More years together.
Most holiday gifts for dogs get played with for a week. A daily wellness routine becomes part of the dog's life well past Christmas.
AlchemyPet's liquid supplement toppers support calm, mobility, immune health, vision, and healthy aging. For the shopper looking for something thoughtful and premium, AlchemyPet creates a new gifting moment: a wellness gift for the dog who gives the family everything.
It gives store associates a simple, premium, health-forward product to recommend, and it lets Hollywood Feed own a higher-value seasonal message than the rest of the category.
Shelf presence
Wobblers, a counter card, and a place in the holiday wellness moment. Endcap or wellness table where it fits.
Associate support
A simple one-sheet and talk track so teams can recommend with confidence. No new training burden.
That's it
No co-funded discounts. No margin ask. The promotional offer runs entirely on AlchemyPet, through our own channels.
The shelf tells the story and drives discovery at full retail. The offer lives on our side. Hollywood Feed moves units, we carry the promo cost.
Four simple gifting profiles make it easy for store teams to point a shopper to the right bottle.
Healthy aging, mobility, vision, and daily vitality for the gray-muzzle years.
Mobility · Clear Sight · ActivExtend
Calm through travel, guests, fireworks, and a houseful of holiday chaos.
Calming
Immune support and year-round resilience through the cold months.
Immunity · ActivExtend
A premium daily health gift for the dog who already has every toy and treat.
Any formula, based on need
Give Them More Good Years
Premium liquid dog supplements for daily wellness, comfort, calm, and healthy aging.
Straight onto food.
built around real need.
Give Them More Good Years.
Help More Dogs Find Theirs.
Christmas is about giving, so we want to close the loop on the July Store Challenge with a community moment that carries Hollywood Feed's rescue identity.
The winning team from the Store Challenge earns more than the prize pool.
That team chooses a local rescue close to their store and community.
AlchemyPet donates a fixed value of product to that rescue as the holiday activation.
A fixed product donation, fully funded by AlchemyPet, with no tracking or operational load on Hollywood Feed. The winning store gets local pride and a community story attached to its name.
- Sell-through by store
- Units per store per week
- Multi-bottle purchase rate
- Senior dog and Calming velocity
- Associate engagement
- Repeat purchase in January